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Beyond Entrepreneurship: Turning Your Business Into an Enduring Great Company Book by James C. Collins

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“This is a hands-on guide to making your company a compelling marketplace force.”— Industry Week

Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success.

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