Blue Ocean Shift by W. Chan Kim and Renée Mauborgne is the practical, step-by-step follow-up to the global bestseller Blue Ocean Strategy. This book provides a proven roadmap to help individuals, teams, and organizations move from crowded, competitive markets into new, uncontested growth spaces.
The authors present a human-centered approach to transformation, showing not only what strategies to apply but also how to build the confidence and mindset needed to make bold shifts. Backed by real cases from business, nonprofit, and government sectors, this guide helps leaders overcome fears, inspire their teams, and create meaningful innovation.
What this book helps you with:
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Learning the 5-step process for creating new markets and growth opportunities
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Building team confidence and reducing risks during strategic shifts
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Identifying hidden customer needs and emerging market spaces
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Applying practical tools like the Pioneer-Migrator-Settler Map & Buyer Utility Map
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Creating innovation that benefits both organizations and society
Why readers love it:
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Clear, actionable frameworks
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Real-world case studies across industries
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A people-first approach to change
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Ideal for leaders, entrepreneurs, consultants, and innovators
A powerful guide to transforming your organization and unlocking growth—without competing in crowded markets.
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