The Psychology of Selling by Brian Tracy is a proven guide that helps you understand what motivates customers to buy — and how to use psychology to increase your sales performance.
Packed with practical strategies, sales techniques, and mindset principles, this book teaches you how to build trust, handle objections, close deals confidently, and create long-term customer relationships.
Whether you’re an entrepreneur, marketer, or sales professional, this book offers powerful tools to boost your income and transform how you sell.







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